This is the title of an interview  published in the National Argentinian Education magazine, El Monitor. According to friends at the Immigrant Press the interview covers the entry and place of media education in English schools, the balance between critical and production work, some thoughts on the impact of digital technology on teaching media production and general speculation about the value of media education in general. It was challenging talking about these questions with Inés Dussel and Pato Ferrante colleagues from Flacso as we tried to tease out the value of my experiences for a very different educational context like Argentina.