I just gave this talk at the children’s media symposium at the University of the Sunshine Coast. I reflected on how  living in a digital society affects debates about the  purposes and reception of children’s media culture and literacy, and examined how debates about children’s media have been challenged by the advent of datafication and platformization. I concluded by arguing that”digital literacy” is a fragile concept relying on individualised instrumental cognitive attributes and that we need to think of literacy more as a set of social relationships involving partnerships between publishers, regulation, rights and social norms as much as we need to focus on supporting and developing individual capabilities.