My current project is describing and theorising the business support provided by WAC Performing Arts and Media College to new or young businesses. This initiative is aimed at start-ups in the creative and/or cultural industries and offers mentoring and incubation facilities. Most of the businesses are led by young people from ethnic minorities. As part of the The Last Mile ( an EQUAL project) I am analysing the effectiveness of these sorts of interventions and thinking what it means to be in business as a creative career choice, since it is obvious that most of the businesses supported are more than just attempts to earn income or make money.